About the Lab
AI-Fueled Marketing
Westward Marketing Lab was established In 2015 after 20+ years of marketing B2B and B2C Brands.
Hello! I am Tom Sullivan, founder and lead marketing sapien at Westward Marketing Lab. I’m a data-driven creative and digital marketing strategist blending performance media, AI innovation, and SaaS tools to shape go-to-market strategies for clients. From building custom GPTs to optimizing high-converting ad campaigns, I bring technical precision and creative strategy together to solve problems and scale results.
In 2015, I founded Westward Marketing Lab to integrate traditional marketing principles with the latest marketing technologies. With over 30 years of experience in marketing, product management, and sales across many B2B and B2C sectors, I have dedicated my career to understanding the psychology of brand development and consumer behavior, allowing us to craft strategies that resonate deeply with ICPs (target audiences).
10 years later, we are moving at an extreme pace, necessary to navigate the rapidly evolving landscape of AI, digital marketing, sales, and GTM strategies. We often update our areas of research and learning on our Experiments page.
Our agency exists for one purpose only – to help your Brand reach its Equity and Value potential.
Digital Marketing metamorphosis
Westward Marketing Lab started as a digital marketing service provider for Google Paid Search, SEO, and Google Analytics. The Lab has evolved into a Full Funnel Go-to-Market and Growth strategic partner for funded small and middle-market companies whose long term strategy includes:
Customer-Centric Products / Services / GTM
Maximizing Brand Equity (audience opinion)
Maximizing Brand Value (sustained growth/valuation)
Acquire a Dominant TAM / SOM Position
Sustained Revenue Growth
Maximizing MER, ROAS, ROI, AOV, ARR, LTV
Westward Marketing Lab Locations
Charlotte, NC
Pittsburgh, PA
