About the Lab
A Digital MARKETING AGENCY
Westward Marketing Lab was established In 2015 after 25 years of marketing B2B and B2C Brands.
The Origin of Our Name
Westward [ west • werd ]
Born and raised on the Central Coast of California, this term came from my love for the area, paired with the imagery of exploration, adventure, and discovery associated with heading west.
Marketing [ mar • ket • ing ]
Starting in psychology and transitioning to marketing, I am deeply fascinated with the biological and psychological factors that shape emotional connection, decision making, and behavior.
Lab [ lab ]
We are constantly mixing new formulas, changing levels, testing frequencies, and evaluating channels to find the right emotional tone and resonant frequency for each Brand.
Our agency exists for one purpose only – to help your Brand reach its Equity and Value potential.
Digital Marketing metamorphosis
Westward Marketing Lab started as a digital marketing service provider for Google Paid Search, SEO, and Google Analytics. The Lab has evolved into a Full Funnel Go-to-Market and Growth strategic partner for funded small and middle-market companies whose long term strategy includes:
Customer-Centric Products / Services / GTM
Maximizing Brand Equity (audience opinion)
Maximizing Brand Value (sustained growth/valuation)
Acquire a Dominant TAM / SOM Position
Sustained Revenue Growth
Maximizing MER, ROAS, ROI, AOV, ARR, LTV
Westward Marketing Lab Locations
Charlotte, NC
Pittsburgh, PA
