Marketing Acronyms

Marketing Acronyms and Definitions

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A - Marketing Acronyms

ABM

Account Based Marketing - A B2B marketing strategy that focuses its resources on a specific list of target accounts that are the most valuable.

AIDA

Awareness, Interest, Desire, Action - A marketing model that shows the steps a customer takes when going through the purchasing process.

AMA

1. Ask Me Anything - A term that allows an audience to ask direct questions to a host, typically a company representative.

2. American Marketing Association - A marketing organization that offers resources, training, community activities and perks to members.

AOV

Average Order Value - The average dollar amount spent each time a customer places an order, calculated by dividing total revenue by the number of orders in a given period.

ARR

Annual Recurring Revenue - A metric used by membership-based businesses to describe revenue they expect to generate annually. This measure is commonly utilized by SAAS businesses.

B - Marketing Acronyms

B2B

Business-to-Business - Businesses that offer their products or services to other businesses.

B2C

Business-to-Consumer - Businesses that offer their products or services to consumers.

BOF

Bottom of Funnel - In a funnel model, content that is created for the purchase decision making phase of the customer journey. The other two funnel phases are TOF (Top of Funnel) and MOF (Middle of Funnel).

Bounce Rate - A term that when applied to your website refers to the percentage of visitors who arrive on your website then depart from the same landing page. In email marketing, BR refers to the percentage of emails you send in a campaign that are unable to be delivered divided by the total number of emails sent.

C - Marketing Acronyms

  
    CAC
    Customer Acquisition Cost - A metric used to express the average cost to gain a new customer, calculated at the total marketing and sales cost / the number of new customers during a time period.
  
    CBM
    Consent Based Marketing - CBM is the practice of only contacting prospects who have given their prior express consent to be contacted. Consent can only be given through an implicit action. General use of your website, downloading a white paper or signing up for a newsletter does not constitute consent for all forms of marketing communication. Another popular term for this is "Permission Marketing" coined by Seth Godin.
  
    CDP
    Customer Data Platfrom - A CDP is software, typically SaaS, where your customer data collected from multiple touchpoints is stored. It acts as a single central database of customer master data. Other systems used by marketing, operations, and accounting will source data from a CDP.
  
    CMS
    Content Management System - A web application designed to make it easy for non-technical users to create, edit, and manage a website. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more.
  
    CPA
    Cost Per Acquisition -  A metric that shows the total cost of customers taking an action that leads to conversion, such as purchase, form submission, download or chat where the prospect self identifies. This metric is calculated by dividing all the costs of a campaign by the number of conversions.
  
    CPC
    Cost Per Click - A metric that describes the average cost you paid when people clicked on your paid media or paid social ad during a given time period. This metric is calculated by dividing your media cost by the number of clicks you received.
  
    CPG
    Consumer Packaged Goods - A term used to describe physical products targeted and delivered to consumers. The CPG channel has unique marketing and brand building requirements.
  
    CPL
    Cost Per Lead - The amount it costs for a marketing organization to acquire a lead. This factors heavily into customer acquisition cost (CAC), and is a metric marketers should keep a keen eye on.
  
    CPM
    Cost Per Mille - A metric that describes the average cost you paid per 1,000 ad impressions. This metric is most relevant when used in brand awareness campaigns and programmatic marketing.
  
    CR
    Conversion Rate - The percentage of people who completed a desired action on due to a marketing program. In general, marketing activities with high conversion rates are performing well, while those with low conversion rates are performing poorly.
  
    CRO
    Conversion Rate Optimization - A term used to describe the process of making lead and/or revenue generation more efficient. This can be achieved by increasing the number of leads, lowering overall spend, targeting a smaller audience but maintaining lead volume or other actions that make conversion metrics more healthy.
  
    CRM
    Customer Relationship Management - A sales and marketing platform that tracks all interactions between prospects or customers and a company.
  
    CSS
    Cascading Style Sheet - A style sheet language used to describe the appearance of website content.
  
    CTA
    Call To Action - A term used to describe your verbiage that encourages a visitor to act immediately. For instance, 'learn more', 'get a quote today', 'register now' or similar.
  
    CTR
    Click Through Rate - A term used to describe the average number of people who saw your ad (ad impressions) then clicked on your ad (clicks), calculated as clicks divided by impressions.
  
    CX
    Customer Experience - A term used to describe interactions between an organization and a customer over the duration of their relationship.

D - Marketing Acronyms

Domain Authority - A search engine ranking score that can forecast a page’s capacity to rank on a search results page. Domain authority scores range between 1 and 100. Note that Search Engines primarily rely on Page Rank (PR) so DA is a lesser measure of ability to rank.

1. Direct Mail - Printed marketing materials such as postcard, brochures, flyers and catalogs that are sent to prospects and customer by mail.

2. Direct Message - A private message sent directly from one account to another account on a social media platform.

DNS

Domain Name Server - A system that controls your domain name’s website and e-mail settings. Settings are typically located through a CPanel on your domain hosts servers (e.g. GoDaddy, Squarespace, WPEngine).

E - Marketing Acronyms

  
    ESP
    1. Emotional Selling Proposition - A sales pitch made with the intention of appealing to prospects on an emotional level (limbic resonance) rather than a rational level (neocortex).

              2. Email Service Provider - A company that offers email marketing or bulk mail (e.g. Gmail, MailChimp, Zoho, Constant Contact).

F - Marketing Acronyms

  
    FAQs
    Frequently Asked Questions - A list of questions with answers on a specific topic intended to help prospects and customers quickly find answers. In many cases FAQs are used to position/sell concepts or as a first point of contact for customer service which is not ideal.

G - Marketing Acronyms

  
    GA
    Google Analytics - Google's platform for tracking and reporting a website's user activity and performance.
  
    GAD
    Google Ads - Google's ad platform which allows you to run ads that appear in search results, on YouTube, in apps and across a network of partner websites.
  
    GRP
    Gross Rating Point - A measurement of advertising effectiveness across media channels. GRP is calculated as Reach (% of audience reached) x Frequency (number of ad impressions to the target audience).

H - Marketing Acronyms

  
    What the H?
    There are no H acronyms yet.

I - Marketing Acronyms

  
    IBL
    Inbound Link - A term used in SEO to describe a link from a 3rd party website to content on your website, also known as a backlink.
  
    ICP
    Ideal Customer Profile - The firmographic, environmental, and psychographic attributes of a company's ideal account(s) or client(s).

J - Marketing Acronyms

  
    What the J?
    There are no J acronyms yet.

K - Marketing Acronyms

KPI

Key Performance Indicator - A type of performance measurement that indicate how successfully a company or individual is achieving business goals. Examples include average lead costs, sales growth, conversion rate, CAC, ARR.

L - Marketing Acronyms

LRUX

Limbic Resonant User Experience - LRUX is the theory that by using human-centered design methodologies when building or marketing a product; it can manifest limbic resonance with users, which in turn, has the potential to create behaviors, build lifetime relationships, and increase advocacy. This is the underlying theory of UX design.

LTV

Lifetime Value - The value that a customer brings over the span of their relationship with your brand, a critical KPI for Brand Marketing and Growth Marketing.

Landing Page - A page on your website or a 3rd party landing page SaaS website that is created for a particular purpose such as to gather leads or make an offer. LPs are typicaly used with paid media or paid social campaigns.

M - Marketing Acronyms

MTD

Month to Date - The period from the start of the current month to the current date of the month, often used in reporting to illustrate progress made during the current month. This is comparable in function to metric YOY.

MOF

Middle of Funnel - A term used to describe content created for the consideration stage, between brand awareness and purchase stages, or the middle part of the customer journey. The other two funnel phases are TOF (Top of Funnel) and BOF (Bottom of Funnel).

MOM

Month Over Month - A comparison of the current month's data to the previous month's data. Used for short term engagement and when less than a year's worth of data is available. Once a year of data is accumulated, reports typically use YOY for data comparisons.

MQL

Marketing Qualified Lead - A lead generated by marketing using a qualifier such as a whitepaper download, webinar registration, or other conversion method that indicates the lead is in a targeted audience. Once a lead is qualified by marketing, it is passed to the sales team to be qualified as an opportunity or SQL, sales qualified lead.

MRR

Monthly Recurring Revenue - The amount of revenue a subscription-based business receives per month. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss).

N - Marketing Acronyms

  
    NPS
    Net Promoter Score - A survey-based customer satisfaction metric that counts, on a scale of 0-10, the level to which an audience would recommend your business.

O - Marketing Acronyms

  
    OBL
    Outbound Link - A link from your website to a 3rd party website. Examples include links to your pages on social media platforms, links to your YouTube Channel, and links to resources on other websites.
  
    OKR
    Objectives and Key Results - Objectives are goals while Key Results are scheduled, measurable milestones under each goal, assigned to team members or teams and tracked for progress toward the over arching goal. They are typically done quarterly, which is called an “OKR Cycle.”

P - Marketing Acronyms

PPC

Pay Per Click - online advertising payment method where the advertiser incurs a cost every time a person clicks on the advertiser's ad. This is the most popular method of ad payment on paid media platforms. PPC is related to CPC.

Page Rank - A value assigned by Google to a webpage that determines, in part, where the webpage appears in search results for specific keywords.

Page View - The metric used by website analytics platforms to describe the loading of a single web page.

Q - Marketing Acronyms

Q&A

Questions & Answers - A type of interview format or a format used on a website to provide information to prospects and clients, similar to FAQs.

Quality Assurance - A term used to describe the process of testing, issue identification and resolution for a product or service before it is released for sale and/or distribution.

QR (code)

Quick Response (Code) - A machine-readable code used for storing URLs or other information. Typically used to provide additional online information for brands, products, services, and events.

R - Marketing Acronyms

  
    ROAS
    Return On Ad Spend - A metric that indicates the performance of a digital marketing campaign. ROAS is calculated by dividing revenue by the media spend and expressed as a ratio (e.g. 3.5:1) which indicates how many dollars were earned for each dollar spent.
  
    ROI
    Return On Investment - A metric that is indicates the performance of campaign based on total investment during a specific period. This can include costs from digital marketing, traditional marketing and sales.

S - Marketing Acronyms

SaaS

Software as a Service - Any software that is hosted by another company, which stores your information in the cloud. Examples include Google Analytics, Google Ads, Salesforce, Hubspot, and online martech platforms.

SAM

Serviceable Available Marketing - A term that refers to the segment of the TAM targeted by your products and services which is within your geographical reach.

The other two market subsets are TAM (Total Available Market) and SOM (Serviceable Obtainable Market). The subset model is as follows; (TAM (SAM (SOM)))

SDR

Sales Development Rep - A member of an inside sales team who takes action to determine if an MQL has simple "interest' or purchase 'intent'.

SEM

Search Engine Marketing - A strategy that helps to target users via paid advertising that can be found on search engine results pages (SERPs).

SEO

Search Engine Optimization - A systematic approach to aligning content creation and technical aspects of your website with Google best practices to help your web pages rank higher on the SERP for relevant search queries. SEO is critical for every website that is used to build brand, connect, and sell.

SERP

Search Engine Results Page - The page of paid and organic results that loads after a person enters a search query by typing or speaking.

SMB

Small to Medium Business - Typically companies that have between 10 and 500 employees.

SMM

Social Media Marketing - Activity on a social platform, including both free posting, stories and videos, and Paid Social ads designed to build brand awareness, promote action or build a community.

SOM

Serviceable Obtainable Marketing - A term that refers to the portion of SAM that you can capture.

The other two market subsets are TAM (Total Available Market) and SAM (Serviceable Available Market). The subset model is as follows; (TAM (SAM (SOM)))

SOV

Share of Voice - A measure of the market your brand owns compared to your competitors. It acts as a gauge for your brand visibility and how much you dominate the conversation in your industry.

SQL

Sales Qualified Lead - A lead that has been passed from marketing to sales and further qualified by an SDR.

SWOT

Strengths, Weaknesses, Opportunities, Threats - A SWOT analysis helps a company to identify internal strengths and weaknesses and external opportunities and threats. The goal is to generate a plan containing the most important action items required to address these areas.

T - Marketing Acronyms

TAM

Total Available Marketing - A term that refers to the total market demand for a product or service.marketing activities that create brand awareness and utility for your target audience.

The other two market subsets are SAM (Serviceable Available Market) and SOM (Serviceable Obtainable Market). The subset model is as follows; (TAM (SAM (SOM)))

TOF

Top Of Funnel - A term that refers to marketing activities that create brand awareness and utility for your target audience. This is critical to establishing your Brand resonance at the start of the engagement process. The other two funnel phases are MOF (Middle of Funnel) and BOF (Bottom of Funnel).

U - Marketing Acronyms

UGC

User Generated Content - Content that is written or visual content created by your produce or service users including testimonials, blog posts, social media posts, fan sites, images, videos, and more.

USP

Unique Selling Proposition - A communication that focuses on how your product or service is different and better than your competitors' offerings. The focus can be price, quality, speed, efficiency or other factor that is important to your target audience.

Unique Visitor - The number of individuals requesting pages from the website during a given period of time.

User Experience - The cumulative effect of all customer touchpoints from the perspective of the consumer. In the software/SaaS space, this refers more narrowly to design considerations that optimize the experience of a software user. UX design relies upon LRUX for meaningful, lasting, and profitable connections.

V - Marketing Acronyms

  
    VOD
    Video On Demand - Video content made available to an audience at any time without. Examples include video content on web platforms such as YouTube, Vimeo, Netflix, Hulu as well as content from cable providers available by special login.

W - Marketing Acronyms

  
    WYSIWYG
    What You See Is What You Get - A term mainly used to describe website builder platforms that allow you to create content using a simple drag and drop visual interface. Examples include Squarespace, Wix, and Weebly.
  
    WOM
    Word of Mouth - A term referring to free promotion shared organically by satisfied customers. This can be completely organic or solicited by a company with a seed message to share.

X - Marketing Acronyms

  
    XML
    eXtensible Markup Language - A set of rules for encoding documents in a format that is both human-readable and machine-readable. Uses include website site maps, online platforms configuration files, and RSS feeds for blogs, vlogs, podcasts and more.

Y - Marketing Acronyms

YOY

Year Over Year - A comparison between the current year and previous year, or between 2 previous years, often used in reporting to illustrate progress made during the current year. This is comparable in function to metric MOM.

Z - Marketing Acronyms

  
    What the Zed?
    There are no Z acronyms yet.

Marketing Acronyms